Jay decoded book design

Jay z talks about his beginnings in the marcy projects and his first career as a crack dealer. We personally assess every book s quality and offer rare, outofprint treasures. Warhols 1984 series of 38 rorschach paintings was a laterinlife experiment which is probably the artistic link for jay z choosing the painting as his book cover at this stage in his. At its core, decoded is an eloquent and candid memoir detailing the story of a man who was born in a brooklyn housing project, spent his teen years dealing drugs on the streets of trenton, new jersey, and grew up to be one of. Jay zs longtalked about book, decoded, is set to hit bookstore shelves on nov. Like any celebrity biography, decoded gets selfaggrandizing at times, but its written with a tone that suggests restless intelligence and no small degree of selfexamination, as well as a sometimes pugnacious tone that combines the. November 25, 2011 jay z is one of the most successful hiphop artists of all time. Last november, as he geared up for the release of his book decoded, jay z started giving his book away for free.

Jay z will also discuss decoded on november 15, the day before the book is released, at the new york public library. Thriftbooks sells millions of used books at the lowest everyday prices. Steve attardo saved by behance jay z book jay z decoded decoding art director book design cover art concept. Apr 6, 2016 decoded by jay z book design by rodrigo corral. Jay z decoded book release and conversation with cornel. Lots of pictures, often pages with large print for style. Nov 23, 2010 at the same time, decoded is a book that highlights the richly layered, metaphoric nature of the authors own rhymes even those about guns and girls and bling often turn out to have. On fresh air, he discusses growing up in brooklyn surrounded by drugs and violence, and the stories behind many of his famous songs. The new campaign for decoded, the memoir by the hiphopentrepreneur jay z, promises to be an unseen in the world of advertising. Facebook is showing information to help you better understand the purpose of a page.

At its core, decoded is an eloquent and candid memoir detailing the story of a man who was born in a brooklyn housing project, spent his teen years dealing drugs on the streets of trenton, new jersey, and grew up to be one of his generations most successful artists. Could someone please give me a detailed summary of decoded by. The fullyillustrated book decodes 36 songs from jay zs extensive catalogue, offering an intimate, firsthand account of the rappers most famous raps. Nov 16, 2010 ambitious man, ambitious book, ambitious marketing campaign. How to use the decoded ebook jay zs introduction list of video part 1.

Everywhere i went id write, jay z recalls in his compelling new book, decoded. Rorschach is the name of a psychological test where subjects are presented inkblots. Droga5, the ad agency behind this project, placed excerpts from the book in locations relevant to the content. Dec 06, 2010 jay zs decoded and the language of hiphop. Select from premium jay z decoded book release and conversation with cornel west and paul holdengraber of the highest quality. Told through lyrics, images and personal narrative, decoded shares the story of jay zs life through the 10 codes that define him, giving insight into his background, influences and the artistic process that shapes his work. Jay z gives a honest account of the life that he lead on the way to selling millions of records. This book is really more like a scrapbook, or a book to entice teenagers who hate reading to read. Nov 24, 2010 the new campaign for decoded, the memoir by the hiphopentrepreneur jay z, promises to be an unseen in the world of advertising. Dec 14, 2015 the book decoded is an autobiography of rap artist jay z. Jay z decoded book design rodrigo corral design, cover at by andy warhol when youre famous and say youre writing a book, people assume that its an autobiographyi was born here, raised there, suffered this, loved that, lost it all, got it back, the end.

Decoded is an elegantly designed, incisively written bid for cultural legitimacy by a man whose xxl ego is underscored by. Decoded advertising campaign of jayzs book with bing. Like its multihyphenate author, jay z, decoded is many things at once. Inside jayzs launch of decoded with droga5, bing fast company. Decoded is the autobiography and memoir of rapper jay z, published by random house and released november 16, 2010 on hardcover and november 1, 2011 on paperback. One eye open the revolutionary tshirt public service announcement the black album american dreamin american gangster early this morning unreleased honor among predators coming of age reasonable doubt coming of age da sequel vol. Since hitting bookshelves on november 16, decoded has sold 54,983 total copies in all 50 states. The effort was led by david droga and andrew essex, and i was the strategy lead on this campaign working with the creative team to develop the architecture for how it would be executed. Greetings everyone from the fourth row of the new york public library where, in just 30 minutes, jay z will be discussing his upcoming book, decoded, with cornel west. The book combines lyrics, their explanations, anecdotes, reflections, and autobiographical information. What do you see on the cover of jayzs book decoded. Jay z decoded book release and conversation with cornel west. Beginning monday, reproductions of entire pages of the book will appear.

The cover of jay zs book features andy warhols work entitled rorschach. Dec 07, 2010 expanded edition of the acclaimed new york times bestseller features 16 pages of new material, including 3 new songs decoded. For the launch of his autobiography, hiphops premiere entrepreneur turned marketing into interactive art. Oct 18, 2010 but a new campaign for decoded, the memoir by the hiphop performer jay z, promises to be a real headturner. Decoded s autobiographical sections read much more like theyre authentically in jay zs voice, and as a result, theyre the best part of the book. Decoded advertising campaign of jayzs book with bing maps. Campaign for jayzs memoir takes to the streets the new.

Nov 16, 2010 on tuesday november 16, jay z released his book decoded, explaining the history behind some of his most infamous lines. Part autobiography, part lavishly illustrated commentary on the authors own work, decoded gives the reader a harrowing portrait of the rough worlds jay z navigated in his youth, while at the same time deconstructing his lyrics. Steve attardo more information jay z decoded on behance. Oct 18, 2010 the latest bing project with entrepreneurhiphopgiantpersonified, jay z, gives the jigga fans access pages from the rappers upcoming book, decoded. That said, i thought that decoded was a beautifully conceived and designed book. At its core, decoded is an eloquent and candid memoir detailing the story of a man who was born in a brooklyn housing project, spent his teen years dealing drugs on the streets of trenton, new jersey, and grew up to be one of his generations most successful artists and. Jayz worked with droga5, who conceived and executed the campaign with the help of microsoft. Bing and jay zs publisher partnered for a advertising campaign to market both the book decoded and search engine bing. Jayz decoded on behance jay z decoded, book design, jay z book. Mtv news took a peek at the collection and selected a few topics and. Jay zs long awaited book, decoded, is set to be released on november 16th, 2010 and today the artwork for the cover has been released. The book consists of lyrics decoded, where jay z explains both where the song ideas came from and the way all the lyrics are connected to each other, as well as portions of his realworld story, rising from the marcy projects to a bestselling artist competitive with the. Similarly, jay z is the sole listed writer, but he thanks journalist dream hampton. Jayz discusses decoded at the new york public library.

The fullyillustrated book decodes 36 songs from jay zs extensive catalog, offering an intimate, firsthand account of the rappers most famous raps. Jay z teamed up with the search engine bing to create a scavenger hunt that hid all 305 pages of decoded, which goes on sale today. Everywhere i went id write, jayz recalls in his compelling new book, decoded. Part autobiography, part lavishly illustrated commentary on the authors own work, decoded. Then, at the very last minute, bing and droga5 decided that one lucky person whod decoded all 200 clues using bing maps would get the jay z lifetime pass, a golden ticket of sorts, good for. Michiko kakutani, the new york times one of a handful of books that just about any hip hop fan should own. As the book deals with a topic in regard of music, it was essential to add track onto the e book. Find the perfect jay z decoded book release and conversation with cornel west and paul holdengraber stock photos and editorial news pictures from getty images. For the launch of his autobiography, jay z partnered with bing and one of the best creative agency on the market droga5. Dec 03, 2010 decoded credits the author with art design, but in the acknowledgments, jay z thanks rodrigo corral design. Jayzs decoded, a guide to his life and lyrics the new york times.

Nov 25, 2011 jay z is one of the most successful hiphop artists of all time. Jayzs decoded, a guide to his life and lyrics the new. Decoded is jay zs memoir about his beginnings from living in brooklyn to his emergence as one of the most significant artists in the rap and music communities. Happily, readers looking for a more carefully annotated collection of hiphop lyrics can turn to an unlikely source.

Sep 10, 2011 jay z has just released his own book decoded which is a narrative of the famous lyrics and overall life of the multiplatinum rapper. Jayzs long awaited book, decoded, is set to be released on november 16th, 2010 and today the artwork for the cover has been released. The book portrays life story of jay z himself, while talking about his written lyrics and its meaning behind them. Jayz is a great american artist and hed be the first to tell you so. R e l a t e d a r t i c l e s s o m e t h i n g d i f f e r e n t. Jayzs longtalked about book, decoded, is set to hit bookstore shelves on nov. Decoded quotes by jayz meet your next favorite book. If the name droga5 rings a bell, the young ad firm gained notoriety when it staged a faux graffiti bombing of air force one for ecko unlimited back in 2006. Have you ever sat and wondered what on earth the cover art on jay zs book decoded is all about.